October 2025 - Present
This was a strategic leadership role focused on modernizing the company’s operations through technology, automation, and workforce development. The role was a bridge between executive leadership, international headquarters, and local franchisees to drive efficiency and digital adoption.
Strategic Roadmap & Operational Flow: Collaborated closely with executive leadership and frontline teams to develop a practical technology roadmap that significantly improved operational flow and organizational alignment.
Financial Stewardship & Optimization: Partnered with finance and operations to streamline technology budgets, successfully achieving a 15% cost saving while simultaneously upgrading service reliability.
Efficiency & Automation Coaching: Co-developed advanced automation flows using Power Automate and Zapier, cutting manual administrative work by 40% and drastically improving team turnaround times.
Digital Literacy & Staff Empowerment: Facilitated comprehensive team training and documentation for new tech systems, reducing onboarding friction and building greater digital confidence across the workforce.
Holistic Personal Development: Championed a dedicated personal development program for both staff and franchisees, fostering a culture of continuous learning and individual growth.
Cross-Functional Stakeholder Integration: Acted as a strategic bridge between the UK head office and local franchisees to integrate legacy platforms with new cloud systems for enhanced shared reporting.
Business / Transformation Coaching, Digital Transformation Strategy, Change Management & Implementation, Executive & Franchisee Mentorship, Workflow Automation, AI Integration & Prompt Design, Microsoft 365 & Cloud Ecosystems, CRM Administration & Sales Funnels, Data Quality & KPI Reporting,
Strategic Budget Management, Operational Process Engineering, National Franchise Scaling
The Transformation: I moved the business to an operator-friendly package that defined complex business rules in an easy-to-use manner.
The Coaching Element: I worked side-by-side with internal teams to rewrite work instructions, ensuring that new software tools were embedded into the daily habits of the staff.
The Result: We reduced the data error rate from 30% to less than 1%, ensuring the management team had access to real-time, accurate KPIs.
The Transformation: I co-developed automation flows using Power Automate and Zapier to handle high-volume, repetitive tasks.
The Coaching Element: I mentored the franchise network on how to leverage these tools to "buy back" their time, allowing them to focus on high-value client service rather than mundane admin.
The Result: We automated over 2,000 tasks per week, contributing to an annual business cost reduction of approximately $300,000.
The Transformation: I led the migration from legacy spreadsheets to a full Microsoft 365 cloud environment and integrated CRM suites.
The Coaching Element: I designed and delivered training programs for the franchise network, reducing "onboarding friction" and building digital confidence across the team.
The Result: This infrastructure allowed us to expand into every Australian state during 2020, maintaining positive cash flow and growth despite pandemic-related shutdowns.
The Transformation: I acted as the primary liaison between executive leadership, internal IT departments, and outsourced technology providers.
The Coaching Element: I established a working group to explore new market opportunities, determining the best product-market fit based on the business’s risk profile.
The Result: We streamlined technology budgets to achieve a 15% cost saving while simultaneously upgrading overall service reliability.
During my tenure at Time For You, I learned that the most expensive tool is the one your team doesn't know how to use. My approach to business coaching is built on this principle: we build the system together so that you own the results.
Strategic & Business Coaching
These skills validate my abilities to lead and consult at an executive level:
Digital Transformation: Leading the shift from legacy systems to cloud-first operations.
Business Process Improvement: Redesigning work instructions and operating procedures to increase efficiency.
Change Management: Guiding a franchise network through the adoption of new technology and business rules.
Business Coaching: Training and mentoring franchisees to focus on client service while leveraging automated systems.
Operational Excellence: Reducing data error rates from 30% to less than 1% through system optimization.
Strategic Planning: Establishing technology roadmaps aligned with national growth objectives.
Automation & Technical
These are the "hard skills" that prove how I achieve the results mentioned above:
Workflow Automation: Designing systems that handle over 2,000 tasks per week.
Microsoft Power Automate: Co-developing the automation flows that cut manual admin by 40%.
Zapier: Implementing low-code solutions to connect disparate business tools.
CRM Administration: Implementing and training staff on CRM suites to manage leads and sales.
Data Analysis & Reporting: Using real-time KPI reporting to drive management decisions.
Microsoft 365: Migrating business data to cloud-based enterprise solutions.
Financial & Growth
These skills link my technical work to the "bottom line," which is essential for business consulting and coaching:
Budget Management: Streamlining technology budgets to achieve 15% cost savings.
Cost Management: Reducing annual business costs by approximately $300,000 through workforce restructuring and automation.
Business Development: Helping grow the franchise network Australia-wide and identifying new market opportunities.
Newsletter
The Weekly Evolve Insights to help you refine your path and exceed your goals.
© 2024 RFE Online. All rights reserved. | Privacy Policy | Terms and Conditions
Privacy policy | Legal | Terms and conditions